The Traditional footwear industry is one of the oldest segments in the footwear business. "Priti Leathers" has been operating in the same space for around 32 years, trading in ethnic footwear market across India. However due to the nature of the old traditional unorganized market and the limitation of choice & availability to the customers of various states in India and overseas "Pietaan" is estabilishing.
"Pietaan" was conceptualized to overcome problems faced by the traditional footwear business, by adopting modern means like Ecommerce. Integration and connectivity of wholesalers and manufactures of quality traditional footwear. Branding is new in the traditional footwear industry and by launching "Pietaan" as a brand.
At present there are only few traditional footwear trading shops but their reach is considerably both online and offline is low.